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Thursday, July 17 2014
According to many SEO experts, the title tag is the single most important element of your website’s search engine optimization. But what is a title tag, and how can you write an effective one yourself?
Title tags form a part of the HTML coding of your website, but you don’t have to be a programmer to write an effective title tag that will help your website rank high in search engine results. If you can keep a few simple rules of thumb in mind, you can write great title tags.
Title Tags Describe Your Content
A webpage’s title tag, also sometimes known as its title element, offers a concise and accurate description of that page’s content. In the early days of the Internet, search engines used the page title tag to determine both the content and the relevancy of a given web page. These days, search engines use a lot of other factors to determine the relevancy and value of a page - but title tags are still important.
A title tag generally consists of one or two SEO keywords that describe the content of your page. Each page on your website needs to have its own unique title tag.
How to Write a Title Tag
Before you can write your title tags, you need to figure out what keywords to use within the page content that will be most effective for search optimization. Use the Google Keyword Planner or another keyword tool to find one or two relevant SEO keywords for the page in question. You don’t want to go overboard when it comes to targeting keywords. Stick to targeting no more than 3 - 5 keywords on each page of your website. This will not only make it easier to write a title tag, but it’ll also make it easier for search engines to determine the worth of each page of your website. The title tag itself should only reference 2 or 3 of the targeted keywords on the page. They should be an accurate representation of the actual content on the site page.
Your title tag will appear as the heading of the website page when it comes up in search engine results. That’s the highlighted, underlined title of a search result. The search engine will highlight the relevant keywords therein. Search engines allow a maximum of 50 to 60 characters in title tags before they cut off the title with an ellipsis. Keep your title tags short so they don’t get cut off.
When writing your title tag, put the most important keyword first. Don’t use any punctuation marks or hyphens unless they’re part of the spelling of the keyword. Avoid using any words that make the keyword read like a sentence – no ifs, ands or buts! Your second most important keyword should follow the first, separated by a pipe, like this: Most Important Keyword | Second Most Important Keyword.
Now, Where Does the Title Tag Go?
In your web page’s HTML document, title tags appear in the head section of the document. You’ll find that near the top, and the code will look something like this:
Inserting your title tag in the relevant spot of the page HTML code is necessary for it to function properly though.
You can also add the title tags through your small business website design tool’s interface. In our site builder software, the title tag for each page is controlled in the Page Properties and is entered as simple text. No special coding or character usage is needed. Make sure you develop unique title tags for each page of your website.
Title tags are one of the most important parts of your website’s SEO. They quickly tell search engines what each page of your website is about. Luckily, they’re easy to master with some simple pre-planning when creating the content for your website.
Posted by: Carol Stevens AT 02:30 pm | Permalink | 0 Comments | Email