Getting quality visitors to a web site is a mystery to most new web site owners. By now you may have figured out that paying for visitors can get very costly. You know that there are tons of sites that get plenty of visitors for free from the top search engines, but you just can't figure out how they do it. This series of articles will explain the steps required in order to get good search engine listing placement for your site.
Before we go any farther there are a few basic things you should know upfront.
Good search engine listing placement takes time. Sometimes you may get lucky and see results in less than 4 weeks. However, it generally takes anywhere from 6 weeks - 6 months to see any significant changes in your search engine listing placement and it is extremely rare to go from nowhere into the top 20 on the first shot. Expect it to take months.
Also, expect to have to make modifications to your site content every 2 - 3 months until you get your site listed as high as possible. There's alot of trial and error involved for you to be able to figure out what the search engines want to see to be able to get your website well listed. Only highly experienced webmasters know how to get into the top 20 on the first try. To get that same experience, you will need to try, fail, investigate, learn, try again, and repeat the whole process multiple times. The object of this series of articles is to help you to learn the process, teach you how to learn from your results and mistakes, and to hopefully reduce the amount of times you will have to repeat the process to get the results you want.
Getting good placement takes a reasonable amount of effort. There is no magic wand. You will need to do some significant reading, research, and writing to get any kind of decent search engine listing placement.
This article is being written in January 2003 based on proven techniques that work at the time. All the top search engines will tend to change the way they determine their listings 2 - 3 times per year. Some will change only slightly and some will change dramatically. That means you will need to try to stay on top of those changes and keep track of how they affect your search engine listing placement. * Note - We do periodically review and revise this information to make sure it is as current as possible. The latest review was done in January 2010 and all information is still just as effective as it was when originally written. Remember that because "so called experts" and fads will come and go the longer your site is online. Don't get caught up chasing after them. SEO (search engine optimization) fundamentals will likely never change.
The information we are about to share is very valuable. Many other companies charge hundreds and sometimes thousands of dollars to do the things we are going to share with you. Try to keep that in mind while you are doing all the work on your own and that will help you to see the light at the end of the tunnel. We use the exact same tactics to get our own website pages listed high in the search engines. Most of which we have gotten and held for over 5 years without any modifications the entire time.
Getting good search engine listing placement is remarkably easy if you do it properly. However, if you choose to try and do it improperly by applying our recommendations excessively then you run the risk of getting your site banned from all the search engines. There's a fine line between good search engine optimization and bad. Consider yourself warned.
Because this lesson is quite long, we have broken it up and put it on several pages. Having it on several pages also increases the possibility that more of our own site pages will get well indexed by the search engines for this particular topic. That is one of the parts of your lesson. The more pages your site has and the more you get indexed the better.
Continue to How to Get Good Search Engine Listing Placement - Page 2